Our Story

About Natura Top

A family-owned Serbian fruit producer committed to bringing the finest natural fruit products to tables around the world.

Who We Are

From Serbia's Fields to the World

Natura Top is a family company founded with a deep love for the land and a belief that nature produces the best ingredients without any help from artificial additives. Located in Velika Kopašnica, near Leskovac in Southern Serbia — a region celebrated for its fertile soil and clean environment — we are the largest producer and purchaser of wild strawberries in Serbia.

Our journey began as a fruit buyer — sourcing the finest wild strawberries, raspberries, blueberries, Zenga strawberries and other Serbian treasures from local growers we've built relationships with over many years. We understood the value of what those hillsides produced, and we built a company to honour it.

In 2021, we took our next step: construction of our own processing facility spanning 2,000 square metres, equipped to produce ambient and frozen fruit purées, fruit spreads, and fruit syrups — all made from 100% fruit, with no added sugars or preservatives.

Today, a dedicated team of 25 employees works year-round to ensure every product that leaves our facility meets the exacting standards our customers expect. We purchase approximately 3,000 tonnes of fruit annually, including wild blueberries, raspberries, Zenga strawberries, apricots, plums, rosehip and more.

"We believe fruit is perfect on its own. Our job is simply not to ruin it — to capture that flavour, that freshness, that wildness, and deliver it anywhere in the world."

— Natura Top Family
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Our Milestones
Early Years

Roots in Fruit Buying

Natura Top began as a dedicated buyer of wild Serbian fruits — establishing trusted partnerships with local growers across the Leskovac region.

Growing Phase

Largest Wild Strawberry Buyer

We became the single largest purchaser and producer of wild strawberries in Serbia, cementing our place in the country's fruit supply chain.

2021

Production Facility Launch

Opened our 2,000 m² processing plant in Velika Kopašnica — beginning production of frozen purées, ambient purées, spreads and syrups.

2023–24

International Expansion

Representing Serbia at international food fairs including CIIE in China and Saudi Food 2024 — bringing Natura Top to a global audience.

Today

Continuing to Grow

With 5 product lines, 25 employees and growing global partnerships — we remain committed to nature, quality and the Serbian fruit tradition.

What Drives Us

Our Values

Three principles guide every decision we make — from how we source our fruit to how we serve our customers.

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Purity First

We never compromise on what goes into our products. 100% fruit, always. No shortcuts, no fillers, no artificial anything.

🤝

Local Partnerships

Our growers are our partners. Long-term relationships with Serbian farming families ensure consistent, quality-controlled supply.

🌍

Global Reach

Rooted in Serbia, reaching the world. We export to partners across Europe, the Middle East and Asia with pride in our origin.

⚗️

Craftsmanship

Our facility blends modern food technology with artisan care — every batch is monitored and quality-checked before leaving our hands.

♻️

Sustainability

From minimising waste in our processing to supporting sustainable farming practices, we care deeply about the land that feeds us.

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Reliability

Our B2B customers count on us for consistent supply, responsive communication and packaging flexibility to meet their market requirements.

From the Land

The Fruits We Work With

Annually we source and process a rich variety of Serbian and regional fruits — each chosen for peak ripeness and natural flavour.

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Wild Strawberry

Zenga & wild varieties

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Wild Blueberry

Forest-picked, intense flavour

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Raspberry

Sweet & aromatic

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Olive

Wild & cultivated

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Apricot

Sun-ripened, golden

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Cherry

Deep flavour, rich colour

🍈

Rosehip

Wild, vitamin-rich

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Plum

Serbian šljiva, a staple

Explore Our Products

Discover our five product lines — each crafted with the same devotion to purity and natural taste.

View All Products